Wednesday, April 25, 2012
Thursday, April 19, 2012
Tumblr
Tumblr is an online blogging service that is somewhere between
Facebook and Blogger. It
basically uses the format of Facebook posts. The only real major difference is
that Tumblr primarily a blogging site, as opposed to being a social
communications site. So otherwise, blogger is focused more on content then
friends, though you can still follow them if you wish of course. The great thing about blogger is that
there are so many customizable features. Your profile can be designed to your
exact specifications with HTML formatting how MySpace profiles are. I enjoy this blogging format
much better then blogger because you can view multiple blogs from different
users at once, as opposed to blogger, where you may only view one blog at a
time. This is a more efficient way of disseminating information browsing blogs.Wednesday, April 11, 2012
Sunday, April 8, 2012
Under the Blue Arch

As I was watching TV on Hulu.com I came across a very interesting advertisement campaign for Chevrolet dealerships titled “Under the Blue Arch” referring to a blue arch that is part of the dealer ship. This ad campaign sparked my interest because it focuses mainly on the dealers that are working at the dealership rather than the actual cars.
In these Chevy commercials they use a blatant office type parody about the funny shenanigans of the staff. In fact, one of the first videos in the YouTube web series make reference to The Office, with the manager saying, after a Nerf “pre-work teamwork building exercise” fire fight, that there should be a TV show made about them. The rest of the team nodes and agrees with the manager basically sucking up, while one employee speaks up “I think they already have a lot of shows like that. I watch them on Thursday.” He is dismissed by his coworkers being told that he needs to be a team player. There is no mention of the cars being sold other than showing them as the staff plays around them as part of their “teambuilding exercise.”
Some of the other commercials are like this. It barely registers as a commercial and more like a quick sketch show. They do work information on the cars into most the commercial but it’s only a small piece like it is Truck Month and not going into detail about it.
This campaign caught my eye because of the tactics these advertisements are trying to sell cars with. Now it is not just about the product, it’s more about the people. But is this correct? Does focusing on the people the right way to sell these cars? Yes and no I say. Yes because times are tough in America, buying an American car means you are supporting you buds at the local Chevy dealer as well as the workers at the plant where it was made. That is honestly the first impression I got from this advertisement. That I would be helping out the cool funny people. On the other had it completely distracts from the purpose of buying a quality vehicle. The cars are not really fulfilling any need like products in other advertisements. They act more like props or set pieces used for exposition and are secondary to the actors. I think it confuses the point. But it does make for some fun and light hearted entertainment. They even have their own jingle that introduces each character.
In the end it is still clever and still did its job of marketing the company. It sparked my interest enough to check out the YouTube page Under the Blue Arch. Now I am aware that it is in fact Truck Month, and about some of the features that Chevy cars have to offer. And knowing is half the battle in anything Right?
Community Ken Burns
Thursday, April 5, 2012
Whenever I find an image online I
like and want to hold on to I save it to my hard drive. The problem with this
is it just takes up space and my friend will never know about it unless I
upload it to Facebook. Now with Pintrest I can save all my favorite images and
videos online in a way that shares them with my friends and makes it easy to
organize. Apart from saving precious
free space on my hard drive free, this also acts as a backup in case where my
computer where ever to crash and I lost all my data.