In our COMS
320 class we have formed a private company. The main goal of this company is to
make and provide goods and services that consumers need and want. This, in some
respects, is my first instance of entering the professional world. On my Linked
in account, a social networking site, for professionals to meet, I put in my
profile that I was a founding member of this organization.
Our first
order of business in our company was to name it. We all wanted it to be a name that would stick in
the mind of potential clientele as well as the consumers. After much
deliberation, where a dozen or so suggestions where brought forward, the group
decided upon Black Mango Media. I think that it is an interesting name and is
defiantly unique in its own respect, but I did have reservations about it. One
example is that a black mango reminds me of old and rotting fruit. This could
give on lookers a somewhat negative connotation towards our name and therefore
our company. On the other hand Black Mango also reminds me of black box which
is a device found on air craft that possesses a great amount of information on
conditions that professionals in that field of work find most useful. This
parallel is one of many that people can draw from our name both positive and
negative.
After the
name was established we now needed to develop products and services that we
could provide to the consumers. We were asked to brain storm on ideas that we
though could be useful to people. The one idea I had was to create a smart
phone application in which the on campus radio station that I host a show on, KSUN,
could be streamed and listened to over the phone. It was decided that we would
not pursue this line of thought because the product had a very narrow range of
potential consumers, mainly only people that go to Sonoma State. Once we
discussed all of our ideas for products we could create, the company broke up
into several groups to work on specific projects.
I came to
work on the application “Turing 21” which is ironic because of the fact that I
am only 19 years old. We are currently in
the production phase of our application. We have now got a design document
detailing exactly what we want the application to do and what it will say. Our
greatest challenge that we have and are currently facing is finding a person
that is able to program the application for us. Once we get the programmer on
board and have the product made we will then be able to release our product to
the open marketplace and the world will be able to see what Black Mango Media
brings to the table.
