Black Mango Media

In our COMS 320 class we have formed a private company. The main goal of this company is to make and provide goods and services that consumers need and want. This, in some respects, is my first instance of entering the professional world. On my Linked in account, a social networking site, for professionals to meet, I put in my profile that I was a founding member of this organization.

Our first order of business in our company was to name it. We all wanted it to be a name that would stick in the mind of potential clientele as well as the consumers. After much deliberation, where a dozen or so suggestions where brought forward, the group decided upon Black Mango Media. I think that it is an interesting name and is defiantly unique in its own respect, but I did have reservations about it. One example is that a black mango reminds me of old and rotting fruit. This could give on lookers a somewhat negative connotation towards our name and therefore our company. On the other hand Black Mango also reminds me of black box which is a device found on air craft that possesses a great amount of information on conditions that professionals in that field of work find most useful. This parallel is one of many that people can draw from our name both positive and negative. 

After the name was established we now needed to develop products and services that we could provide to the consumers. We were asked to brain storm on ideas that we though could be useful to people. The one idea I had was to create a smart phone application in which the on campus radio station that I host a show on, KSUN, could be streamed and listened to over the phone. It was decided that we would not pursue this line of thought because the product had a very narrow range of potential consumers, mainly only people that go to Sonoma State. Once we discussed all of our ideas for products we could create, the company broke up into several groups to work on specific projects.

I came to work on the application “Turing 21” which is ironic because of the fact that I am only 19 years old. We are currently in the production phase of our application. We have now got a design document detailing exactly what we want the application to do and what it will say. Our greatest challenge that we have and are currently facing is finding a person that is able to program the application for us. Once we get the programmer on board and have the product made we will then be able to release our product to the open marketplace and the world will be able to see what Black Mango Media brings to the table.